LECTURE AT ECOMMERCE DAY 2019

What user online product search reveals about the brands?
Data & Consumer

DARKO DUJIČ is the CEO of Ceneje d.o.o. and a member of the Heureka Group leadership. Heureka Shopping is the largest regional platform for online and comparative shopping in nine countries in Central and Eastern Europe. It advertises more than 55,000 retailers in the Group’s online marketplaces and has nearly two million daily product customer visits in thousands of categories. Darko has worked on Google, Mercator, GfK and Union Brewery in the past. He is the co-founder of several companies, an investor and partner in one of the most exciting fast-growing fintech / ecommerce startups in the Leanpay region.

He received his master’s degree in strategic marketing and management from IMB in Ljubljana, and was invited to the Google Business Academy at Duke CE, USA, one of the most prominent entrepreneurial colleges of the last decade, where he continued his professional education. He is currently working on a PhD in Mechanical Learning and Artificial Intelligence at the Joseph Stefan International Postgraduate School. ~ LinkedIn

*The lecture will be held in Slovenian

LECTURE AT ECOMMERCE DAY 2019

Understanding the smart shopper
Data & Consumer

METKA SVETLIN is a marketing manager of program Think with Google for CEE region and a part of the Ads Marketing team on Google. Think with Google is a valuable source of data, analysis, insights and use cases of sales and marketing. She currently holds a position of Google Brand & Reputation manager of CEE region, where they are offering free trainings and certifications through local programs like Slovenian platform Digital Garage. Their target audience are students, entrepreneurs and all individuals willing to improve their digital knowledge. ~ LinkedIn

*The lecture will be held in Slovenian

LECTURE AT ECOMMERCE DAY 2019

Leveraging Influencers to Generate Content for Ads at Scale
Platrform Performace

URBAN CVEK is a cofounder of influencer marketing platform and will be presenting their innovative business model. The services they are offering to their clients range from using different digital tools for better communication and cooperation between brands and influencers, to a thorough analysis of their profile, automated following and saving of all collaborations, transactions, posting and analytics. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

6 Findings from Testing the World’s Leading Checkout Flows
Platform Performace

REBECCA HUGO is a UX Auditor from Baymard Institute, and part of a growing team that has been dedicated to helping e-commerce sites make more well-informed decisions about their end user experience since they were first founded in 2009. She has over 42,000 hours of large-scale usability research and benchmarking at her disposal at Baymard, which is used by more than 3,000 e-commerce companies across 80+ countries, including 71% of all Fortune 500 e-commerce companies. Rebecca has a background in psychology, luxury e-commerce web development, and quality assurance, with a personal interest in copywriting and semantics. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

How Can Data-Fueled Performance Drive Innovation in E-Commerce?
Data & Consumer

GIOVANNI BONANNO is the Advertising Director at Alkemy and leads its digital media offering with particular focus on the use of data to deliver and optimize all aspects of advertising. Giovanni’s career began in independent search agencies in the UK before taking up positions with big groups across all EMEA markets and all aspects of digital media. Giovanni’s mission is to help brands achieve their performance and awareness goals through the right data-driven communication vision, regardless of size and budget. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

Personalised Customer Journey – Next level of AI driven marketing automation
Data & Consumer

MURAT SOYSAL is the co-founder of Segmentify  ̶  a startup company, which was recognized in 2018 by the renowned Forbes magazine as one of 25 best up-and-coming artificial startups. The value of their services was already recognized by many influential clients, such as Bauhaus, Mothercare, Virgin Group, Tchibo, Crate&Barrel and others. They offer ecommerce personalization, powered by artificial intelligence and with its use guarantee their clients 20 % increase in revenue, 9-times greater ROI and no less than 30 % higher AOV. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

Local solutions for global success
Crossborder Growth

ANDRAŽ REPAR is the head of development and partner at translation company, Aikwit. After over a decade of working in one of the leading translation companies in the region, in 2018, together with three associates, he founded the company Aikwit, to realize their vision of developing a modern, custom-made language and localization service. He is constantly introducing the latest language technologies in his work, such as: neural machine translation and automatic terminology peeling, focused on webshops solutions, that require a great deal of flexibility, responsiveness and an excellent knowledge of the target cultures and languages. Together, with his colleagues at Aikwit, in one year, he has translated more than 10 million words and helped more than 20 clients expanding their business to foreign markets.

He spends his free time at Institute Jožef Štefan, where he holds a PhD in Mechanical learning, artificial intelligence and natural language processing at the International graduate school. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

Power 5’: five crucial things that performance advertisers should adopt to get to the next level and generate more value to the business
Cross-border Growth

VIKTOR FILONENKO is a Regional Client Partner at Facebook Performance Unit at Httpool with his expertise in newest trends in ecommerce, such as auto advanced matching, account simplification, campaign budget optimization, automatic placements and dynamic ads.~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

How packaging can help overcoming ecommerce challenges
Crossborder Growth

CLÉMENCE VIVIANI is Global ecommerce Category Manager, supporting our key accounts in facing their ecommerce challenges. She is working with companies such as: L’Oréal, Mondelez, Nestlé, P&G, Zalando, Essity, Amazon and Mars. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

Consumer demand facts you always wanted to know, but you didn’t know whom to ask
Data & Consumer

MARIJANA AGIC MOLNAR is Data strategist – expert in discovering business opportunities from available data using Data Science & helps companies turn data into monetizable asset. Engaged by many international companies for strategic data consultancy & data driven transformation.

After working with The Coca-Cola Company as Strategic Presearch Research and Trends Manager, Marijana created her first data analytics startup. After 2 years, it was sold to one of global leaders GfK. Marijana stayed with GfK at various roles. From 2019, in new adventure: DATA DO co-founder, start-up devoted to data monetization. Certified Digital Consultant at Center for Digital Transformation, member of IAA Serbia Executive Board, guest lecturer at Mokra gora School of Management, speaker at many industry events. Holds two master degrees: University of Belgrade, Economic Faculty (specialized in marketing), MBA at The University of Sheffield International Faculty ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

50 years of innovation – which of them works and those that don’t
Payment & Fulfillment

LUKA GABROVŠEK is responsible for the business part and key partnerships in Slovenia, at Mastercard. He builds business operations and development activities in accordance with the digital payment agenda, which is primarily focused on the expansion of e-commerce, the introduction of digital wallets and the development of mobile payment system.

ABefore joining the Mastercard team, he worked as a project and product manager for the largest telecommunications operator and related companies for more than 10 years and was responsible for numerous initiatives in the field of Value-Added Services (VAS) and mobile payment system. He holds a bachelor’s degree of bank and financial management at the University of Ljubljana. ~ LinkedIn

*The lecture will be held in Slovenian

LECTURE AT ECOMMERCE DAY 2019

Do we really need cash?
Payment & Fulfillment

MICHAEL FABISIAK iis a Sales Manager at Paysafe and responsible for their newest and fastest growing product paysafecash. With his many years of experience in building and selling brands and products, he has gained extensive knowledge in a wide range of industries such as Pharmaceuticals, Industry 4.0, Big Data and many more. He strongly believes in the products he represents. Michael lives and believes in cash payments, since they do not only open the doors to ecommerce and other markets for big target groups, but also help millions of people who have no other payment options. ~ LinkedIn

LECTURE AT ECOMMERCE DAY 2019

Payment & Fulfillment

ALEKSANDER MAJHEN has 20 years of working experience at higher manegement level at various IT firms in Slovenia and online company Moj paket. Last year, he has taken a new role and challenges with taking over the leadership of Sales and Development Department at Pošta Slovenije. ~ LinkedIn

*The lecture will be held in Slovenian

LECTURE AT ECOMMERCE DAY 2019

How to Build a Website Without Getting
Platrform Performace

PETER MESAREC is a marketing expert who helps companies gain visibility and position through SEO. He solves the challenges that web stores are facing, such as increasing web stores traffic through organic Google search. He worked as an SEO marketing expert at Red Orbit agency. Now he works as a freelance external consultant in SEO, marketing and is advising various agencies and their teams. He is creating podcasts and is a co-creator of a blog. He also advises online retailers on how to reach a high position on Google. At this year’s Croatian ECOMMERCE DAY 2019, he was the highest rated speaker. ~ LinkedIn

*The lecture will be held in Slovenian

LECTURE AT ECOMMERCE DAY 2019

How to build a well-oiled growth machine?
Crossborder Growth

MAJA VOJE is is a globally-recognized growth marketing and digital transformation expert who has managed digital initiatives for Google and Rocket Internet and is also a co-instructor in the world’s best-selling online growth hacking course, which has more than 45,000 alumni. It is used by organizations like Tesla, IBM, and Booking.com. In her career, she has helped several companies to raise over €20 million in growth capital and worked with international companies in Slovenia, Belgium, Netherlands and the United States of America. Maja has completed an international MBA, studied in Vienna and Shanghai. She has also earned a post-graduate credential from Oxford University. ~ LinkedIn

*The lecture will be held in Slovenian

MODERATOR AT ECOMMERCE DAY 2019

Gregor Murn, radio editor, moderator, presenter

Gregor has been committed to radio since he was 14 years old. Because he wanted to experience the modern media world and learn something new, he tried something new. Right now, he has found himself in the marketing business for a company called Media Bus. In spite of his attachment to radio, he discovered a world that was previously totally new to him, but now he also loves to work because of his good climate in the collective. He actually enjoys it, to be perfectly honest.

Still, radio remains his first love, which is something that one could never forget. There is another love in Gregor’s life, though, events and similar projects. As a presenter, he is no stranger to protocol, social, sports and other events. This year he is pleased to accept the invitation to moderate the Ecommerce day 2019 event. ~ LinkedIn